Despite its burgeoning popularity, trendy US brand Rumours is “Not Good Enough” due to its lack of transparency.
“California cool meets NY chic.” Founded in 2019 by Dacey Trotta, Rumours has seriously taken off in a heavily influencer-driven world, with stars like Jordan Sloane and Emma Lager jet-setting in this up-and-coming brand. But how does the brand impact people, the planet, and animals in production? How ethical is Rumours? Let’s take a look.
Not good enough? That’s no rumour
Let’s cut to the chase: Rumours doesn’t provide enough information about its products or practices for a comprehensive review. Transparency and traceability are essential for a brand to be on the path to more ethical and sustainable practice, and Rumours falls short on both counts.
We had to give Rumours our second-lowest score of “Not Good Enough” for this lack of information. At the end of the day, you have a right to know how the products you buy affect the issues you care about.
Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.
Good swaps
Here are some “Good” and “Great” alternatives to Rumours that prioritise workers, the environment, and animals in their production.
