30 Aug

Top 17 Brands Doing Y2K Fashion Sustainably

Pivotal moments in fashion from eras past are bound to come back around, and the latest trend catching on again? Y2K fashion. Y’know, since the year 2000 was two decades ago. The resurgence of low-rise jeans, babydoll tops, and various nostalgic prints from the ‘90s and noughties is dominating influencer Instagrams, TikToks, and anywhere else Gen Z has centre stage.

These statement styles have quickly made their way into the lineups of manufacturers and fashion retailers the world over, especially those ultra-fast fashion brands we avoid. But just because a trend is being picked up by fast fashion doesn’t mean you have to give up on it. If you’re a fan of the style but still want to shop sustainably, keep reading to discover our top 17 brands for Y2K fashion right now.

Before buying new

While we all appreciate the availability of ethically and environmentally conscious brands, it’s important to remember that buying new is not the only option! Not all recommended swaps for fast fashion stores will be easily accessible to everyone due to price, sizing, location, and more. Instead, why not consider thrifting or upcycling? One of our favourite things about a re-trend is that it’s often easier to find (or make) the style with items you or your peers already own. Buying from second hand shops or apps at drastically discounted prices for trendy pieces and upcycling old clothes into pieces you want to wear right now are both great alternatives that’ll keep the environment and your wallet happy! And with Second Hand September just around the corner, what better time to do your bit to reduce consumption?

With that, here are our top picks for sustainable Y2K fashion for when you do need new.

Y2K clothes


Rated: Good

Le Cargo Pant – Ships internationally from the US

These low-rise cargos are a great staple for your Y2K closet, à la 2000s Britney Spears. (Psst, pair with your favorite baby tee or tank!) LOCAL EUROPEAN uses upcycled materials and local manufacturers to reduce carbon footprint and maintain mindful consumption. Find the range in sizes XS-XL.

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Rated: Great

Rework Nike Patchwork Sweatshorts Set – Ships internationally from Canada

Canadian brand Frankie Collective is dedicated to innovating women’s streetwear while setting a standard for sustainability in the fashion industry. It takes inspiration from 90’s staples and reworks vintage garments to push the boundaries of contemporary style, like in the latest drop of Nike patchwork sweatshorts sets! Find most items in sizes XS to 2XL.

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Shop Frankie.


Rated: Good

Sexy Back Top – Ships internationally from the US

Y2K loves a bit of mesh, so this Sexy Back Top from 337 BRAND ticks our boxes! 337 BRAND’s leisurewear is designed to make you feel at ease, always. Inspired by nature, comfort, and kindness, the brand introduces effortless style clothing made from earth-friendly materials. Find the range in sizes XS-L.

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Shop 337 BRAND.

Plant Faced Clothing

Rated: Good

Make The Connection Hoodie – Ships internationally from the UK

Streetwear without sweatshops, that’s the motto of this British 100% plant-based, ethical, eco-friendly, and cruelty-free streetwear apparel brand. Tap into the streetwear side of Y2K fashion with this bold print vegan hoodie! Buy Plant Faced Clothing in sizes XS-2XL.

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Shop Plant Faced Clothing.


Rated: Good

Dalston Hemp Rib Tank + Romy Hemp Check Mini Dress – Ships internationally from Australia

This Byron Bay retailer is a must-see if you’re looking to stay sustainable with an on-trend closet. From layerable basic tanks to ’90s dresses, Afends offers a large variety of items without giving you the guilt of contributing to fast fashion practices. It uses organic and eco-friendly materials as well as renewable energy, limiting environmental impact. You can find the full range in sizes XS-XL.

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Shop Afends.

MUD Jeans

Rated: Great

Flared Hazen in Black – Ships internationally from the Netherlands

Looking for the perfect Y2K jeans? Look no further⁠—we’ve found the pair for you. Check out these Flared Hazen Jeans from MUD Jeans, a sustainable Dutch brand that uses GOTS certified organic cotton and recycled cotton. The brand’s central focus is on sustainability and it provides services like repairs or even a jeans rental service! MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

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Shop MUD Jeans.

Shop MUD Jeans @ Labell-D.

Y2K accessories


Rated: Good

Philippa Blue Velvet – Ships internationally from the UK

While Mashu’s price range is a little on the higher end, the British brand creates high-quality sustainable accessories, specializing in luxury handbags. The Philippa Blue Velvet Bag is a great sustainable addition to your wardrobe, complete with a removable strap and magnetic closure for your versatile needs. All of Mashu’s products are vegan and handmade in Athens, Greece!

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Shop Mashu.

Lucy & Yak

Rated: Good

Flynn Woven Belt In Pink Carnation – Ships internationally from the UK

Looking for accessories to complete your fit? Try this bold belt offered in a range of cute colours from Lucy & Yak, an independent brand with handmade products. With a range for both men and women, this UK brand will brighten up your day. Find sizes XS-3XL.

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Shop Lucy & Yak.

Dazey LA

Rated: Good

Snake Earrings – Ships internationally from the US

If you’ve been looking for some statement pieces, take a look at Dazey LA. Offering apparel and accessories with hand drawn designs (like these Snake Earrings!), the product range has a lot to offer for that extra oomph piece in your closet. Additionally, the brand manufactures locally for a smaller carbon footprint and traces all of its supply chain in the final stage of production!

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Shop Dazey LA @ Curate.

Shop Dazey LA.

Hunza G

Rated: Good
brightly coloured scrunchies by Hunza G

Scrunchie – Ships internationally from the UK

Hunza G is a London based clothing label that features minimal construction with exciting colours. By limiting production runs it minimises textile waste, and its carbon footprint is reduced thanks to local manufacturing. It has a range of ready-to-wear Y2K fashion items, but we love the brightly-coloured scrunchies throwback!

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Shop Hunza G.

WALD Berlin

Rated: Good

WALD X Frollein Herr Charms – Ships internationally from Germany

WALD Berlin is a clothing line that aims to empower women with jewellery made by the brand’s fairtrade collective in Germany. This collaboration with Frollein Herr brings us ‘90s colourful charms realness. Pop them on the brand’s gold necklace or bracelet and complete your Y2K look!

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Shop WALD Berlin.


Rated: Good

Lu Goldie – Salome Vanilla Sunglasses – Ships internationally from New Zealand

LUNA & ROSE is a lifestyle accessories label that houses beautiful jewellery made from 99% recycled silver and more. These retro vanilla sunnies are sure to turn heads!

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Shop LUNA & ROSE @ Urbankissed.


Y2K shoes


Rated: Good

Vegan Wave White Black – Ships internationally from Italy

With chunky shoes being back in style, these vegan wave sneakers are a great investment that’ll last you for a long time to come. Designed and manufactured completely in Italy, Womsh uses recycled packaging and is conscious about its impact on the climate. Find the shoes in sizes 34-42.

Check out the online outlet for some cost-friendly alternatives!

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Shop Womsh.

Shop Womsh @ COMOVITA.

Shop Womsh @ Curate.


Rated: Great
classic black and white hitop sneakers ethically made by Etiko

Sneakers Hitops Black & White Organic Fairtrade – Ships internationally from Australia

With Converse coming back in raging style, Etiko’s black hi-tops are a great eco-friendly alternative. The Australian brand uses Global Organic Textile Standard (GOTS) cotton and is transparent about its entire supply chain. On top of that, the entire product range is vegan! Sizes UK 3-UK 13 are available.

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Shop Etiko.

Flamingos’ Life

Rated: Good

Retro 90’s – Ships to the US and Europe from Spain

Check out this Spanish sneaker brand’s retro 90’s collection for the perfect Y2K kicks. Flamingos’ Life footwear is fully vegan and made out of recycled and biodegradable materials, including bamboo and organic cotton. Find sizes 36-46.

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Shop Flamingos’ Life.

The Nude Label

Rated: Good
sustainable wood sandals by the nude label

The Wood Sandal – Ships internationally from Spain

Back to chunky shoes—these vegan wooden platform sandals are a perfect blend of Y2K fashion and eco-chic. All the pieces are made in a family-run factory in Valencia, Spain. The closeness to the studio allows The Nude Label to have a bigger control over the process and ensure good working practices. The shoes are available in sizes 36-42.

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Shop The Nude Label.


Rated: Good

Lola Micro Black Women’s Ballerina – Ships internationally from Portugal

These vegan ballet flats with an ankle strap give a sweet edge to your look in any season. NAE is a Portuguese footwear, bags, and accessories brand using innovative materials to create goods with “No Animal Exploitation”. Its sustainable materials include recycled PET from bottles, OEKO-TEX® certified microfibres, recycled car tyres, natural cork, recycled thermoplastic, and even pineapple leaf fibre! Find most of the shoes in sizes 36 to 46.

See the rating.

Shop NAE.

Shop NAE @ Staiy.

Shop NAE @ Urbankissed.

Author bio: 

Rachel Hua is an undergraduate student at UC Berkeley studying Cognitive Science and Data Science. She aims to create accessible design spaces on-campus and educate others about fashion and environment-related social issues. As the VP of Marketing and Design at Berkeley, her work promotes inclusivity and diversity within communities. In her free time, Hua enjoys writing about consumerism and slow-fashion advocacy; her work has been featured on Good on You, pulling from her experiences to cater towards a Gen-Z audience. Outside of school, you can find her making art and sipping on matcha lattes. Find Rachel on Instagram and LinkedIn.

Editor's note

Feature image via Mashu, other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 3,000 brands. We may earn a commission on sales with top-rated partners made using our offer codes or affiliate links.

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