California not only embodies the pioneering environmental spirit, but also that of innovation, sex appeal, and a love for the outdoors all in one. While we all have our own regional favourites, we’re here to explore 33 of our favourite conscious brands from Los Angeles, San Francisco, and the greater California region for a more well-rounded look at conscious fashion.
Californians know good fashion
As many Americans can attest, California has always been at the forefront of the environmental movement, breaking ground when it came to fuel-efficiency standards, supply chain regulations, and all things environmental policy. This may not be surprising to some, considering the state has been feeling the effects of climate change for quite some time now, often experiencing extreme drought, water shortages, and fires.
Yet, for Californians, the ubiquitousness of the natural world seems to be coupled with what some would call an “appreciation for nature”, with many locals hiking, biking, and being more “outdoorsy” than many Americans. Cue the pinnacle of Californian consciousness and ecologically-minded fashion: Patagonia. And while we love Patagonia here at Good On You, we would also like to highlight other labels in the state that are working to positively impact garment workers, the planet, and non-human animals.
So, without further ado, we’re pleased to introduce 33 of our favourite conscious brands from California, divided up by region.