Staiy is a progressive marketplace with products spanning fashion, beauty, and accessories from all across Europe. It’s an alliance of brands, artists, and people standing for the same values, each on a mission to accelerate the transition towards sustainable fashion.

For Staiy’s founders, sustainability is not a trend. It is the necessary foundation of future lifestyles, which they want to spread to shoppers through their platform. Water, air, materials, and working conditions are some of the sustainability pillars upon which Staiy evaluates each of its selected brands. Like Good On You, Staiy is committed to the protection of people, the planet, and animals.

“Staiy presents its own, most authentic interpretation of sustainability, striving to redefine the societal opinion of modern consumption, to become more conscious,” says co-founder Ludovico Durante. “Sustainability must holistically take into account entire supply chains, including production and consumption. Creating pieces ethically and with unique manufacturing, distribution and lifecycle innovation, requires significant attention to quality and detail. Telling the stories behind these products then helps create timeless value.”

Past, present, and future

After following the same international study path in London, Turin, and Berlin, Staiy’s four founders—Adrian Leue, Alessandro Nora, Ludovico Durante, and Chiara Latini—found themselves enamoured with Berlin’s lifestyle and dynamic designer and startup scene, heavily influenced by the green economy. Armed with a shared vision, the foursome officially launched Staiy in January 2019, to give a new face to sustainability.

The company will soon be celebrating its 1st anniversary with the opening of its first concept store right in the heart of Berlin, with the purpose of offering people an ever-evolving selection of products and creating a true sustainability hub.

And this month, the Staiy Webinar 2.0 goes live: an online event focused on evaluating sustainability within the fashion industry alongside a panel of key players and innovators in the field—including Max R. Gilgenmann of Fashion Revolution Germany and NEONYT; Myriam Laroche, the founder of Myriam Laroche, and Rachel Cannegieter-Markus, of Rethink Rebels.

Head over to Staiy’s official Youtube and Facebook channels on December 13 at 5:30pm CET—no sign ups necessary!

Beyond the marketplace

As well as curating the best sustainable brands, Staiy is focussed on creating a unique experience for its users with the power of AI. We all have our own personal style and preferences, and with this technology Staiy is shaping its platform to deliver a custom-made visual experience that adapts the more you use it.

Another aspect that is key for Staiy is giving back. The team has pledged 1% of profits to One Tree Planted, a non-profit organization leading global reforestation efforts in collaboration with local communities. Any time you purchase from ethical brands on staiy.com, you collect what they call “Impact Points” which you can then choose to donate to one, or more, of the One Tree Planted projects, including empowering women in Rwanda; restoring the Amazon rainforest in Peru; protecting endangered wildlife in Indonesia, and providing a source for water in Kenya.

Our favourite items from Staiy’s selection

The post Meet Staiy: A New Retail Concept Rooted in Refined Aesthetics, Ethics, and Innovation appeared first on Good On You.

However, you may feel like that styling is a little too basic. We’ve all been there.

Even though adding jewellery or a scarf is certainly an option to give a personal touch to this look, that means losing the ease of a tee-and-denim combo. But don’t give up entirely on this classic ensemble: there is a solution, and it’s our list of not-so-basic sustainable t-shirts!

We’ve picked some of our favourite t-shirts with a twist, all from brands that are committed to sustainable environmental policies, workers rights, and respect for animals. Music to our ears, and sustainable t-shirts to your doorstep.

The post 10 Sustainable (Not So) Basic T-Shirts We Love appeared first on Good On You.

You may think that it’s easier for those that love the seaside (read: you’re almost naked at the beach, so there are far less things that need to be sustainable), and you might be right. But that’s why Good On You is here to help. Mountain and forest lovers, this one is a head-to-toe list of sustainable outdoor brands made just for you—so that you can go on your next hike respecting the folks, critters, and environment you encounter, while rocking gear that is good for people, animals, and the planet in its production phase, too.

Head

Whether it’s from the sun or the evening breeze, when hiking it’s always a good idea to protect your noggin. You certainly don’t want your eyes and nose to be too exposed to the high altitudes’ UV-rays (extra tip: do not forget to cover your face with sunscreen, even if it’s overcast), but you’ll also want to keep your ears warm when the temperature goes down.

The post Going on a Hike: Our Sustainable Packing List appeared first on Good On You.

Whatever cause you’re backing, there’s a slogan for it, and whatever slogan it is, there’s a statement t-shirt for it. Et voilà, you’re ready to shout it from the rooftops (metaphorically, unless you’re feeling really brave).

We’ve picked our favourite environmental mottos and put together this list of sustainable slogan t-shirts. Yes, you read right⁠—each shirt is sustainably made by brands rated ‘Good’ or ‘Great’ for their commitment to protect animals, people, and the planet. What are you waiting for? These shirts aren’t gonna wear themselves!

The post Our Favourite Sustainable Slogan T-Shirts appeared first on Good On You.