22 Dec

How Ethical Is Cider?

If you’re on TikTok, you might have come across a mysterious new brand from Hong Kong: Cider. But how ethical is Cider? This article is based on the Cider rating published in April 2021.

Cider has taken social media platforms by storm this year, with some of its products going viral (like this cute orange sweater), and it now boasts an immense community of 2.1M followers on Instagram.

Digitally-native Cider describes itself as “a globally-minded, social-first fashion brand” that makes “clothes for a new generation”. On paper, the brand functions similarly to SHEIN, listing small batches of items for specific moods and occasions every week and functioning as a direct-from-factory marketplace. Cider also prides itself in being “an innovator”, using data to only produce what they know will sell, which allegedly enables them to keep costs low and reduce the unsold stock.

We’re getting a whiff of greenwashing here, so we thought it was high time we took a look and answered the crucial question: how ethical is Cider?

How sustainable is Cider?

Usually, in our “How Ethical Is…?” articles, we have a closer look at the brand’s rating and break it down so that you know more about how a brand is performing across the three key areas of environmental impact, labour conditions, and animal welfare.

But this time, we don’t have much to say about Cider. As internet users have noticed in this Reddit thread, Cider doesn’t provide transparent information about its practices.

We tried to dig a bit deeper, but we found, well, nothing—the brand provides insufficient relevant information about how it reduces its impact on those three areas. As a result, Cider is rated “We Avoid”, our lowest possible score. As a shopper, you have the right to know how Cider’s production practices impact the planet, people, and animals.

Cider is indeed a mysterious brand and, like SHEIN, sits up there in the fast fashion brands we recommend you avoid at all costs. It is the prime example of an ultra-fast fashion brand—even though the brand prides itself on “celebrating smart fashion”, it still launches new collections at lightning speed, implementing high-scale production as soon as a product is on demand. Yikes!

Cider needs to start disclosing more information about how, where, and by whom its items are produced, as well as the materials used. Transparency is crucial to ethical and sustainable fashion and is the first step towards reducing a businesses’ impact.

Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.

See the rating.

Luckily, the Good On You team found a few “Good” and “Great” brands that we’d love to see go viral for all the right reasons. They are fantastic options to choose from if you want to break your fast fashion addiction and support the planet and all of its inhabitants with your purchases.

Good Swaps

Sustainable alternatives to Cider


Rated: Great

CHNGE is a US-based sustainable fashion brand using 100% organic material, built to last a lifetime while making a statement. Find CHNGE's inclusive clothes in sizes 2XS-4XL.

See the rating.



Rated: Good

Afends is an Australia-based fashion brand leading the way in organic hemp fashion, using renewable energy in its supply chain to reduce its climate impact. You can find the full range in sizes XS-XL.

See the rating.

Shop Afends.

Luna + Sun

Rated: Good
woman wearing ethical yellow dress by Luna + Sun brand

Luna + Sun is an Australian, cruelty-free fashion line creating gorgeous feminine designs. Its factory is certified by Ethical Clothing Australia, and its products are Oeko-Tex Standard 100 certified. Find the clothes in AU sizes 6-18.

See the rating.

Shop Luna + Sun.


Rated: Good

Unrecorded is an independent clothing brand from the Netherlands that represents a new wave of unisex brands that are rebelling against the nature of fast fashion. Unrecorded is passionate about style, and produces apparel using eco-friendly materials. Its range includes items that are all year round essentials suitable for any wardrobe, available in sizes XS-2XL.

See the rating.

Shop Unrecorded.

Yes And

Rated: Good
two women wearing yes and sustainable clothing

Yes And aims to banish the stigma that sustainable fashion has to sacrifice style, quality, fit, colour, comfort, or price. With this US-based brand you can actually have it all, and more: it is certified organic, low-impact dyed, and ethically made. You can find most items in sizes XS to XL.

See the rating.

Shop Yes And.

Plant Faced Clothing

Rated: Good

Streetwear without sweatshops, that's the motto of this British 100% plant-based, ethical, eco-friendly, and cruelty-free streetwear apparel brand. Buy Plant Faced Clothing in sizes XS-2XL.

See the rating.

Shop Plant Faced Clothing.

Editor's note

Feature image via Cider. All other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 3,000 brands. We may earn a commission on sales with top-rated partners made using our offer codes or affiliate links.

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